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farmers’ markets poster progress

March 29, 2008 at 9:32 am

From sketch

…. to full-size mockup with letters!

There’s actually way more done than this by now, these pictures are from last Monday night (March 24). The letters are totally hand-drawn, no tracing! but I used a computer to print out sample text to get the letters to fit more-or-less right in their space, and to get the kerning (the spacing between each letter) roughly in place. After I had figured out most of the letterforms (drawing them as I went along in the “Providence & Pawtucket” text at the top), I started adjusting the kerning on the paper as I drew… since the computer kerning wasn’t always right. The tall letters, diagonal slant, and tight fit of the central text made it necessary to really adjust each space by eye, squinting at the negative space between the letters, trying to feel out how much breathing room they have… sketching, looking, erasing, redrawing the letter a 16th or a 32nd of an inch over — etc. It sounds maddening, right? but I have done it so many times now that I have a feel for it, and I haven’t done it in a while, so it was relaxing, falling back into old ways, an understandable task.

I’m going to try to post images of this project through to its completion — I’ve mostly put up process work so far, and if you’ve read some of the earlier posts, you may be wondering, “does anything ever get finished?” It does, but I think that after I’m done with things, I’m less excited about them than I am in the middle of the process. Also, since most of them are posters, or multiples of some kind, people see the final product… but the process tends to go unseen…

secret door work & livelihood update:

I occasionally do some screenprinting work for a local offset printer, Black Cat Graphics. They call me when they need a light-colored ink printed on dark-colored envelopes — the one thing their processes and techniques can’t pull off. (The jobs tend to be really fancy wedding invitations designed by a swanky place in New York… but luckily all only one color.) Right now, I’m in the middle of trying to be super hard-working and organized to get the second series print (about private space & shared space) done for my show in May. It’s been going well so far, even though there have been some major exceptions of space-out time — mostly I’ve been very productive & pretty organized and staying focused and on-task.

Black Cat called me up at the beginning of the week to ask if I wanted to do a large screenprinting job — more than twice as many things as I’ve printed for them before, more than twice as much money. The envelope printing will be demanding, but straightforward — lots of small details and fine lines, but I’ve ironed out (most of) those kinks in the last couple of jobs I have done for them. (Part of the reason I like working for BC is that J—, the proprietor, is as picky about quality & detail as I am, maybe more so…) It will take some time, because of the large number of pulls, and that will be time taken away from me getting the print done… it might even mean it’s not totally ready…so I initially was going to say no. I realized that, though, having the extra money will mean that I won’t have to be stressed out about money by the time of the show itself, and that I won’t be worrying about whether I sell anything or how much I sell, won’t have to let money affect how I approach the whole situation — at least not any more than it already affects any situation… So, seen in the light of that trade-off, absolutely worth it. I decided to take on the job…

and. . . I’ve definitely hung up half-finished work before . . .

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